CyberMonday Could Cost Almost $450M in Lost Productivity
Challenger estimates that today's online deals could cost employers $449.8 million in lost productivity! A report from the National Retail Federation cited 121 million total online shoppers, which we multiplied by 59%, the employment to population ratio. (http://www.usatoday.com/story/tech/2015/11/30/cyber-monday-tops-off-supe...) According to the Bureau of Labor Statistics, average hourly earnings equal $25.20, or $6.30 for each 15 minutes of work time.
So, that comes to 71.4 million employed cyber shoppers. 71.4 million X $6.30 = $449.8 million for every 15 minutes of work time spent online shopping.