We’ve talked a lot about pent-up demand. Retailers are preparing for people to spend more money after they get vaccinated.

“These employers are clearly anticipating a huge surge in demand through the summer, through the end of the year, as people start to feel safe,” said Andy Challenger, senior vice president at the Challenger, Gray & Christmas outplacement firm.

One obvious way for retailers to attract workers would be to offer more money, and Andy Challenger said some are paying bonuses. “But when you look at small retailers and small restaurants, those businesses have been under enormous pressure for a year. It’s been a really, really difficult environment.”

It’s easier for the big retailers.

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