For the nation’s employers attempting to woo talent in the face of a tightening labor market, millennials most likely figure prominently in recruitment plans. However, companies that rely on the same old heart-shaped box of chocolate to attract talent could find themselves falling short, especially when it comes to reeling in young talent, according to one employment authority.

“The recruiting tools that worked for baby boomers and generation X will not necessarily work for millennials. Numerous surveys have shown that many are driven by factors other than traditional compensation and health benefits,” said Andrew Challenger, vice president of global outplacement and executive coaching consultancy Challenger, Gray & Christmas, Inc.

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