Last Tuesday, Starbucks announced a new childcare benefit as part of their overall compensation plan. The coffee giant partnered with to give the option for employees to pay $1 per hour for in-home childcare or $5 per day for care in a center.

“To many, this new benefit comes as no surprise. We’re seeing offers of competitive wages, like Amazon’s $15 per hour, to bonus offerings. It’s no wonder companies are getting creative in their benefits packages,” said Andrew Challenger, Vice President of global outplacement and executive coaching firm Challenger, Gray & Christmas, Inc.

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