The onset of new recruitment technologies and ubiquitous online job boards has led most companies to post at least some of their positions online in order to cast the widest net. However, the recruitment strategy that includes posting job ads to social media may miss a huge swath of some of the most valuable talent – older professionals, according to one workplace authority.

“With the advent and widespread adaption of social media, it is easier than ever for companies to share their opportunities with a wide audience, as well as target those opportunities to specific audiences. Whether on Facebook, LinkedIn, company websites, or online job boards, job postings are commonplace online,” said Andrew Challenger, Vice President of global outplacement and executive coaching firm Challenger, Gray & Christmas, Inc.

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