Social media is immutably intertwined with professional branding. Not only do companies need to assess their online images, as stakeholders and consumers are able to comment and share their opinions on every action a company takes, but professionals must monitor, update, and polish their own online presences. Now, there is another reason to ensure your social media presence is highly representative of how you want to be perceived by employers, according to one workplace authority.

“The networking and professional meetup apps that have popped up in recent years are just one more way hiring managers can vet potential candidates. As people use these apps to try to find mentorships or get coffee with established professionals in their fields, they will need to make sure their social media accounts reflect their best selves,” said Andrew Challenger, Vice President of global outplacement and executive coaching firm Challenger, Gray & Christmas, Inc.

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