Kraft Heinz’s announcement that all corporate, non-factory workers would get the Monday after Super Bowl off from work and subsequent campaign to make that day a national holiday may be more than just good public relations, according to one workplace authority.

“Every year, the Monday after Super Bowl, and typically the days leading up to the big game as well, are a productivity killer for employers. If workers come in just one hour late on Monday, the cost to companies in lost productivity tops $1.7 billion, according to our estimates,” said Andrew Challenger, vice president of Challenger, Gray & Christmas, Inc.

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