The Resume: Telling Your Professional Story

Even if you're not a salesperson, when looking for a job, your only job is to sell yourself. You're convincing employers that they need you, that they can't keep doing business without you, and the best way to do this is to craft a compelling professional story.

The resume is the the first tool available to you to tell this professional story. Think of it as your brochure, the job of which is to sell you, the product to your target audience, the employer.